The Struggle

Online advertising is becoming an increasingly important component of the B2B marketing mix. It can result in a surge of net-new, inbound leads from target accounts, or renewed attention of an existing prospect who’s ignoring your emails.

But setting up an effective advertising operation can be a slow, costly and complex process for B2B teams. Siloed tools, systems integration, and personnel required in the process can lead to poor, frustrating results for many companies.

The key to effective ad operations is extensive a/b testing, varying the target persona, time of day, and digital content mix until you achieve statistical optimization. The A/B testing process is neither fast enough, thorough enough, nor does it scale.

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Metadata's AI Operator tests combinations of offers and creative at a scale
that we simply could not match with manual efforts, and conversion rates have improved accordingly.

Aya Fawzy, Director of Marketing

Introducing: Automatic Account-based Advertising

How It Works

CONNECT

Learn from the past

  • Connect Salesforce, Marketo
  • Let metadata.io learn
  • Discover your TAM*
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TARGET

Accounts and people

  • Select new target accounts
  • Use tech stack & intent data
  • Preview target pre-advertising
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ENGAGE

the AI Operator

  • Audience on-boarding
  • Ad placement and bids
  • Automatically experiment
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OPTIMIZE

with Machine Learning

  • Find best combinations
  • Optimize for MQL and pipeline
  • Activate accounts
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Our customers

The Metadata process has allowed us to focus on more value-added activities without having to worry about manually managing budgets, optimizing ads, and creating campaigns that generate qualified leads.

Kim Loughead, VP of Marketing

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