Online advertising has become an increasingly more important component of a healthy B2B marketing mix. It can result in a surge of net-new, inbound leads from target accounts, or renewed attention of an existing prospect who’s ignoring your emails.
But setting up an effective advertising operation can be a slow, costly and complex process for B2B teams. Siloed tools, systems integration, and personnel required in the process can lead to poor, frustrating results for many companies.
The key to an effective Ad Operations strategy involves extensive a/b testing, varying the target persona, time of day, and digital content mix until you achieve statistical optimization. The A/B testing process is too slow, not thorough enough, and does not scale.
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