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Build and run B2B campaigns. In one product.

Create audiences, landing pages and ads. Run and optimize campaigns from one place. Your team sets goals, budgets and approvals.

Use Metadata in the app, ChatGPT, your own assistant or on iPhone.Campaign execution across 12 channels. Account and channel availability apply.Your connected accounts and organization permissions determine access.

Customer stories

From our published customer stories.

Explore all customer stories
See the work

See the platform at work.

Eight short walkthroughs. From creating your first assets to reviewing the results.

Creative generation

Eight creative concepts in square, landscape and portrait.

Eight concepts shown in the recorded walkthrough.

56 secondsOpen video

Compare your campaign decisions with the 2026 B2B advertising benchmarks.

Why Metadata

Build the campaign and run it in one product.

metadata.io connects audience creation, campaign production and autonomous execution, so your team can direct the work instead of assembling it across tools.

Customer results

More return. Lower cost per opportunity.

See the outcomes reported in our published customer stories.

ZoomROI
9×

ROI increased from 3.26× to 9×.

Campaign automation and daily bid optimization.

Before
3.26×
With Metadata
9×
Reported ROI before and with Metadata.
Read Zoom’s story
N-ablePipeline ROI
524%

Reported pipeline ROI.

Audience targeting, campaign execution and CRM-connected reporting.

Ad spendCampaignsCRM pipeline

Connect campaign spend to the pipeline it creates.

Read N-able’s story
MonotypeCost per opportunity
83%

Lower cost per opportunity.

Experiment optimization and automated budget allocation.

Before
100
With Metadata
17
Relative cost per opportunity. Before = 100.
Read Monotype’s story

Charts show the outcomes in each linked case study. Each company’s metric is shown separately.

Campaign controls

Set the goals. Keep control of the work.

Your team chooses the budgets and approval requirements. Account permissions and configuration govern available actions.

Automatic optimization

Let configured optimizers do their work.

Optimizers adjust bids and budget allocations toward your goals within your account settings.

Draft review

Review new campaigns before launch.

Inspect the audience, creative, landing page and budget together. A saved draft is a separate step from launch.

Budget limits

Set caps and pacing.

Budget groups define spend limits and pacing. Automatic application and pause settings depend on your configuration.

ZERO-CLICK MARKETING

See the companies behind zero-click engagement.

See which companies view, engage with or convert on ads, including accounts that never fill out a form. Use the account journey to guide campaigns and sales follow-up.

Company-level ad signals

See which companies view, engage with or convert on your ads, including activity without a form fill.

Company engagement
Ad views, engagement and conversions by company

Company engagement

Review company-level ad views, engagement and conversions alongside CRM pipeline.

Compare company engagement
Company activity with CRM context

Give sales account context

Use company-level ad engagement to prioritize accounts and give sales useful context for follow-up.

Company engagement for sales
Use company engagement to guide follow-up

Account Journey Timeline

Company-level ad views, engagement and conversions in a timeline per account.

Ad click Site visit PDF download Demo request
Full journey, one timeline
Ads, site visits, downloads, conversions

Multi-Channel Consolidation

See engagement across LinkedIn, Meta, Google, your website and CRM in one view.

ONE Li Ggl Meta CRM
One dashboard, every channel
No more switching between 5 tools

Retargeting audiences

Use company engagement to decide which accounts to target next.

LinkedIn Meta Google
Company engagement across channels
Plan your next audience

Company-level insights are part of the same metadata.io product. Review your reporting scope in the demo.

Channels

Run campaigns across 12 channels.

Create your audience and assets in metadata.io. Let AI set up, run and optimize the campaigns programmatically.

Facebook

Meta Ads

Instagram

Meta Ads

LinkedIn

Sponsored Content

X (Twitter)

Promoted Ads

Reddit

Promoted Posts

Google Ads

Search ads

Microsoft Bing

Bing Ads

ChatGPT

ChatGPT Ads

Display

Programmatic display

CTV

Connected TV

OOH

Out-of-home

Audio

Audio ads

Your ad accounts. Your ChatGPT.

Metadata in ChatGPT.

Ask about performance. Build your next audience. Take action in your connected ad accounts, right from ChatGPT.

Open in ChatGPT
ChatGPT Example conversation
@Metadata Find campaigns with zero conversions in the last 14 days. Show me what to pause.
Used Metadata

I found 3 campaigns with spend and no conversions in the last 14 days.

Campaigns to reviewProposed action
LinkedIn2 campaignsPause
Google Ads1 campaignPause
No changes applied. Review the campaigns before pausing.

Would you like to review the campaign details?

Ask ChatGPT

Illustrative workflow. Use your connected account to run your own.

Connect your Metadata account in ChatGPT to get started. Your account permissions apply.

Explore prompts, skills and tools

ChatGPT is a trademark of OpenAI. MetadataONE is an independent plugin, not endorsed by OpenAI.

MetadataONE for iPhone

Take action from your iPhone.

Use 170+ MCP tools connected to your company's advertising accounts. Create landing pages, build target audiences, generate creatives, and set up draft campaigns from your phone.

For existing MetadataONE customers. iOS 17 or later.

MetadataONE Command home on iPhone, with shortcuts for website visitors, campaigns, performance, ideas, and creative.
Watch the 60-second demo.
MetadataONE Talk screen showing Mei, Head of strategy, and the Start call button.
Meet Mei in Talk.
Create

Create the campaign assets.

Build landing pages, target audiences, and ad creatives through the tools connected to your accounts.

Approvals

Review before you approve.

Review campaign plans with their budget, audience, and context before making your decision.

Campaigns

Set up the next campaign.

Turn your audience, creative, budget, and channel choices into a draft campaign.

Take action from your iPhone.

60 seconds. Illustrative demo.

Read the demo transcript

Using the illustrative RelayOps campaign, ask the team to prepare a LinkedIn campaign and save it as a draft.

  1. Create a US software audience of revenue leaders at companies with 200 to 999 employees. Open the saved audience and inspect its targeting criteria.
  2. Generate a LinkedIn ad for a revenue handoff audit. Open the creative preview and review its headline and “Book your audit” call to action.
  3. Create a landing page for the same offer and open its preview.
  4. Attach the audience, ad and page to a LinkedIn campaign with an example budget of $150 per day. Review the assembled draft and saved assets. The campaign is not launched.
Headless control

Connect your AI agent to the same execution engine.

Marketing leaders can run campaigns from the prompt-first interface on this site. Technical teams can connect Claude Code, Hermes, OpenClaw, or a custom agent to Metadata MCP and control audiences, campaigns, creative, budgets, experiments, analytics, and approvals without touching the UI.

Open developer docs Browse MCP tools
$ claude mcp add --transport http metadataone https://mcp-server.metadata.io/mcp

> Build a Q3 enterprise SaaS campaign.
> Use our CRM data, B2B audience graph, LinkedIn, Google, Meta, video, and LLM channels.
> Keep it in draft until the team approves budgets and brand guidelines.

metadataone.create_firmographic_audience
metadataone.generate_brand_creative
metadataone.create_update_offer
metadataone.create_campaign
metadataone.deep_funnel_stats
metadataone.launch_campaign
Your team

An AI-augmented team at your service.

Meet the people and AI specialists behind your campaigns.

12 people. 7 AI specialists. Hover, focus or tap a portrait to meet the team.

Henry Mann
Human

Henry Mann

Managing Director, Marketing Services

LinkedIn
Mei
AI

Mei

Head of strategy

Your main point of contact. Plans campaigns, coordinates the team, and turns goals into work for the right specialists.

Explore AI specialists
Fernanda Fragoso
Human

Fernanda Fragoso

Performance Marketing Manager

LinkedIn
Glaucia Traverzim
Human

Glaucia Traverzim

Sr. Performance Marketing Manager

LinkedIn
Eva
AI

Eva

Offers & Promotions Lead

Designs the offers and promotions behind each campaign: lead magnets, trials, assessments, and landing-page hooks matched to audience and funnel stage.

Explore AI specialists
Gabriela Padilha Ferreira
Human

Gabriela Padilha Ferreira

Marketing Associate

LinkedIn
Josh Desmarais
Human

Josh Desmarais

Senior Production Support Engineer

LinkedIn
Ann
AI

Ann

Campaign Manager

Assembles and launches campaigns across channels. Attaches audiences, creatives, offers, experiments, and budgets.

Explore AI specialists
Tom
AI

Tom

Analytics Director

Pulls performance data, spots trends, and recommends optimizations tied to funnel movement and revenue.

Explore AI specialists
Raj
AI

Raj

Operations Lead

Handles integrations, budget groups, and account setup. Connects your CRM, ad channels, and operational backbone.

Explore AI specialists

One metadata.io product. Use it your way.

Audiences

Create the target audiences for your campaigns.

Campaign execution and optimization

Build on your audiences with programmatic campaign management.

Agentic workflow

Delegate campaign production and execution through the app or your AI assistant.

Rated by Real Users

Trusted on G2

4.6/5 average rating · 34 G2 badges

G2 Leader Spring 2026
Leader
Spring 2026
G2 High Performer
High Performer
Enterprise
G2 Leader Enterprise
Leader
Enterprise
G2 Momentum Leader
Momentum Leader
Spring 2026
G2 Best Results
Best Results
Mid-Market
★★★★★ 4.6/5 on G2 • G2 Leader, Spring 2026

What marketing leaders are saying.

"It's the most set-it-and-forget-it thing out there. Except the agent doesn't forget."

Charisse, Digital Marketing Lead • ZoomRead the Zoom Bid Agent story

"...drove 155% increase in pipeline with a 25% lower CPC..."

Natalie Scherer, VP Growth Marketing · LogicMonitorRead the Bid Agent story

"The biggest value is not only allowing me to give good reporting on account level data but also making it instantly consumable by salespeople."

Tagg Bozied, Senior Manager of Paid Social • DoceboRead the Docebo story

"In our first month, CPL dropped 88%."

Tyler Crumpler, Director of Demand Marketing • InstruqtRead the Instruqt story

Gainsight reported 70% of manual work eliminated.

Gainsight customer storyRead the Gainsight story

"It's the most set-it-and-forget-it thing out there. Except the agent doesn't forget."

Charisse, Digital Marketing Lead • ZoomRead the Zoom Bid Agent story

"...drove 155% increase in pipeline with a 25% lower CPC..."

Natalie Scherer, VP Growth Marketing · LogicMonitorRead the Bid Agent story

"The biggest value is not only allowing me to give good reporting on account level data but also making it instantly consumable by salespeople."

Tagg Bozied, Senior Manager of Paid Social • DoceboRead the Docebo story

"In our first month, CPL dropped 88%."

Tyler Crumpler, Director of Demand Marketing • InstruqtRead the Instruqt story

Gainsight reported 70% of manual work eliminated.

Gainsight customer storyRead the Gainsight story

"I'd be shocked if not everyone has heard of Metadata because I'm constantly singing your praises and passing around reports."

Kylee Schreck, Senior Digital Marketing Manager • Nitrogen WealthRead the Nitrogen Wealth story

"We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch."

Riley Timmins, Director of Marketing • CacheflowRead the Cacheflow story

"Spotlight has saved us hours of work cleaning up data and building audiences."

Alexander Goodwin, Senior Demand Gen Manager • FingerprintRead the Fingerprint story

"I'd be shocked if not everyone has heard of Metadata because I'm constantly singing your praises and passing around reports."

Kylee Schreck, Senior Digital Marketing Manager • Nitrogen WealthRead the Nitrogen Wealth story

"We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch."

Riley Timmins, Director of Marketing • CacheflowRead the Cacheflow story

"Spotlight has saved us hours of work cleaning up data and building audiences."

Alexander Goodwin, Senior Demand Gen Manager • FingerprintRead the Fingerprint story
Customer story

See Zoom's campaign automation story.

See how Zoom centralized campaigns across platforms and connected them to its internal systems.

Read Zoom's story

Frequently asked questions

What is metadata.io?

metadata.io is one product for B2B advertising. Use audiences on their own, add campaign execution and optimization, or delegate the workflow to AI.

What can metadata.io create and run?

Target audiences, landing pages, ad creatives and commercials. metadata.io sets up, runs and optimizes campaigns autonomously across 12 channels.

Which channels does metadata.io support?

Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio.

How does my team stay in control?

Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls.

Can I use metadata.io with my AI assistant?

Yes. Use the agentic app or connect your AI assistant through MCP to work with the same metadata.io product.

Choose how you use metadata.io. Book a Demo
Mei
Mei · AI Strategy
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