The Team

A solid group of marketers and artificial intelligence nerds, the Metadata team is passionate about optimizing and automating the entire process of demand generation and digital marketing for B2B enterprises.

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Co-Founder + CEO

Software engineer turned VP marketing for B2B companies. Expertise in artificial intelligence and digital marketing. An advocate of data-driven decision making. Prior to Metadata, Gil ran marketing for Karmasphere (now FICO), Qubole and Silver Spotfire (now TIBCO).

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Will Slota


Will manages Metadata’s finances and assists with strategy, pricing, and investor relations. Will started his career as an analyst at Goldman Sachs. He holds a CFA designation and a BA from UCLA. Prior to Metadata, Will served as COO at an investment fund where he helped launch new ventures.

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Yan built MS-SERVICE revenue to over $15MM and managed vendor and partner relations. Yan has strong negotiating skills and closed a $1.5MM deal in his first quarter at first job after college. Yan served in a special-ops unit in the IDF and is a father to 2 kids.

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Eli Avital

Director of Engineering

Coming from the media and advertising space, Eli has been building his career in the start-up scene. With his analytical skills and broad range of professional experiences, Eli has 10+ years of senior development and R&D management.

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Moran Altarac

Head of Ops. & Customer Success

Moran comes with a vast experience in CRM and account management. At Metadata - she runs the accounts team and makes sure our clients get the results they signed up for.

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Matt Swartz


Prior to Metadata, Matt was the #1 performing salesperson at Optimizely. With a background in molecular biology and curiosity that rivals most kittens, Matt has found his knack in sales.

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Liam Cannon

Advertising Account Manager

Liam has a Bachelors & Master’s Degree in Marketing. Prior to Metadata, Liam was the Digital Marketing Manager for Bizimply, an Irish based tech company (who are also part of the 500 Startups Alumni!)

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Peter Tarrant

Advertising Account Manager

Peter joined the Metadata family equipped with many years of Account Management experience in the digital advertising space. He recently received a Strategic Design MBA degree from Philadelphia University before relocating to San Francisco.

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Kineret Friedman

HR - Israel

Kineret has over 15 years of experience as an HR manager, head hunter and a recruitment specialist for hi-tech companies.
Kineret holds a B.A degree in social sciences from the university of Bar-Ilan.

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Noa Gross

Back-end/Integration Engineer

Noa is a back-end and integration engineer at Metadata. She holds a computer science degree from the College of Management. Noa previously worked in Elad Software Systems building CRM systems for enteprise companies.

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Oshri Trifo

Front-end developer

Oshri has experience coding in Java/J2EE and concentrates on UI elements and usability. He previously worked for Gold Ventures – an Israeli incubator at the heart of Tel-Aviv

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Brad Boldenow

Data Analysis Intern

Brad works on analytics and campaigns operations while going to school at the University of Wisconsin-Eau Claire. A hard-working, motivated and unique individual, Brad is leveraging his analytical skills to help with data analysis tasks.

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Cameron Gerson

Sales Development Representative

Cameron ignites Metadata's sales pipeline using outbound prospecting. He earned a BS in Human Physiology and Business Administration at the University of Oregon. Prior to Metadata, Cameron worked in sales with AOL, and Qstream.

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Haidee Pencerga

Research Analyst

Haidee is a research analyst at Metadata, helping to categorize and normalize the vast amount data our platform generates.

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Alexey Ilyin

Web Designer & Coder

Alexey is a web-designer focused on UI/UX and building html/css/js web products. Alexey codes and modifies our clients' landing pages based on conversion and targeting data. Having considerable experience in this area Alexey implement latest industry standards in projects he works on.

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Morten Adrian Lien

Data Analysis Intern

Morten came to us from Norwegian University of Science and Technology and quickly became an expert on all things data signals and unit economics.

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Anna Nikitina

Creative Designer

Anna is in love with illustration and art, and worked with many large companies such as Reebok,
Lasselsberger Ceramics,, Sberbank and others. She has a mathematical degree and enjoys rock music, dancing, sports and the arts.

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Silicon Valley Dog

Kelev is a mutt, former stray – now a full-fledged Silicon Valley dog.