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demand-gen
By: Gil Allouche

Putting B2B Influencer Marketing to Work

A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: "...when a brand repurposes an influencer’s..

demand-gen
By: Gil Allouche

The Simple Truth Behind the Power of Influencer Marketing

Some of you will only have to flip back a couple of chapters, others of us may need..

demand-gen
By: Gil Allouche

The Cost of a Bad Lead: How Marketing Departments Can Better Serve the Sales Team

According to a recent survey and report by Integrate, 43 percent of leads resulting from B2B companies' demand..

demand-gen
By: Gil Allouche

The Best Digital Marketing Call to Action Examples

Marshall McLuhan famously said, “the medium is the message.” If that’s true, then the internet demands that you..

demand-gen
By: Gil Allouche

Where Will B2B Demand Generation Be 1 Year From Now?

In the modern B2B marketplace, it’s not enough to put a great product or service in front of..

demand-gen
By: Gil Allouche

Tips for Staying Ahead in Today’s B2B Digital Marketing Landscape

Extreme changes have occurred in B2B marketing over the past 30 years. From the advent of the Internet..

Artificial Intelligence
By: Gil Allouche

Tips for Staying Ahead in Today’s B2B Digital Marketing Landscape

Extreme changes have occurred in B2B marketing over the past 30 years. From the advent of the Internet..

ABM
By: Gil Allouche

Webinar: The MarTech Recipe For a Well Done ABM and Sales Strategy

Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales..

ABM
By: Gil Allouche

Webinar: The MarTech Recipe For a Well Done ABM and Sales Strategy

Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales..

demand-gen
By: Gil Allouche

How Four B2B Companies Use Machine Learning in Demand Generation

We like to talk about how machine learning works in marketing and explain why machine learning has value...

Case Study

How Veem (AlignCommerce) Tripled Customer Acquisition

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