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Artificial Intelligence
By: Gil Allouche

Facebook vs. LinkedIn Ads, Part 2: Quick Tips for Improving Your Ads

There’s no way around it – if you want to see whether Facebook or LinkedIn is a better..

marketing-automation
By: Gil Allouche

The Right Way to Buy Marketing Technology

According to the research and advisory firm, Gartner, marketing technology (martech) is down 15% this year. That’s a..

Artificial Intelligence
By: Gil Allouche

Facebook vs. LinkedIn Ads: Which is Better for B2B Brands? (It’s Not What You Think!)

How do you choose the best mediums and platforms to use for your B2B marketing? If there’s one..

Artificial Intelligence
By: Gil Allouche

Fearless Marketers Gather at the Marketo Marketing Nation Summit 2018

The capes weren’t visible at Marketo’s Marketing Nation Summit 2018, but we did talk with hundreds of marketing..

demand-gen
By: Gil Allouche

Multivariate Testing for Demand Generation Results

Why are B2B companies increasingly seeking to conduct multivariate ad testing? In our last blogs, we pointed out..

demand-gen
By: Gil Allouche

Webinar – Lead Follow-up: Is Impersonal Outreach Affecting your Bottom Line?

What factor decides whether your messaging engages a lead...or enrages them? (more…)

demand-gen
By: Gil Allouche

Examples of Multivariate Testing in Marketing

In a previous post, we talked about what multivariate testing is, and how it helps with selling. To..

GDPR
By: Peter Borden

Marketer’s Guide to GDPR – 8 Tips for Bringing Your Marketing into Compliance

On May 25th of 2018, the General Data Protection Regulation (GDPR) will completely reshape how marketers gather, use,..

Artificial Intelligence
By: Gil Allouche

Why Multivariate Testing Matters for Marketers

Here at Metadata, you’ll hear us refer to multivariate testing a lot. Why do companies use multivariate testing,..

ABM
By: Gil Allouche

ABM Best Practices: Named Account Marketing

Sometimes it feels like your lead generation efforts amount to throwing money out the window. (more…)

Case Study

How Veem (AlignCommerce) Tripled Customer Acquisition

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