Why Multivariate ABM
Online advertising has become an increasingly more important component of a healthy B2B marketing mix. It can result in a surge of net-new, inbound leads from target accounts, or renewed attention of an existing prospect who’s ignoring your emails.
But setting up an effective advertising operation can be a slow, costly and complex process for B2B teams. Siloed tools, systems integration, and personnel required in the process can lead to poor, frustrating results for many companies.
The key to an effective Ad Operations strategy involves extensive a/b testing, varying the target persona, time of day, and digital content mix until you achieve statistical optimization. The A/B testing process is too slow, not thorough enough, and does not scale.
The answer is Metadata's patented Multivariate Testing and AI-based Campaign Optimizations!
Connect Salesforce, Marketo
Let metadata.io learn
Discover your TAM*
Select new target accounts
Use tech stack & intent data
Preview target pre-advertising
Ad placement and bids
Find best combinations
Optimize for MQL and pipeline
With Metadata, one marketer can run thousands of campaigns in a matter of hours while testing the entire mix of content (e.g. whitepaper, eBooks), creatives, ad copy and different channel & campaign types.
Metadata dramatically cuts manual labor, improves ad spend efficacy and automatically eliminates non-performing ad combinations while funneling more ad spend to placement combinations that generate the most sales pipeline and target account penetration.
Metadata.io is committed to making the B2B CMO a rock star, by using artificial intelligence and machine learning to drive important business metrics like pipeline and revenue, while eliminating wasteful manual effort in the marketing department. Stay tuned for more AI-driven innovations from Metadata in the months to come.