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Resources for B2B marketers

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2018 VPofMarketing.com

Case Studies

How Mintigo Achieved 40X Pipeline ROI Using Metadata

How GitPrime Created $4.2m in Pipeline in 90 Days With Metadata

How Tipalti created a predictable lead gen source in less than 6 months

How Knowi Increased Conversion Rates by 200% in 6 Months

How Skedulo Increased Lead Conversion Rates by 75%

How ReFUEL4 Increased Qualified Leads by >50% in 4 Months

How Concurrent Got 161 Dream Accounts to Come to Their First Product Demo

How AtScale’s Marketing Increased Qualified Leads 200%

How Veem (AlignCommerce) Tripled Customer Acquisition

How App Data Room Increased Leads by 300% with Metadata

How PandaDoc Generated 44 Demo Requests in One Week

How RStudio Tripled Lead Conversions in Six Months


How Distil Networks Reduced Cost-per-Lead by 44%

How UserVoice Improved Lead to Conversion by 33%


G2Crowd Grid Report

Read the comparison of ABM 'Account-Based Execution' vendors as ranked by G2Crowd reviewers

ABM Best Practice Guide

Jumping feet-first into account-based marketing? Before you leap, read this eBook and learn the six best practices to 

Account-Based Advertising

Learn what's killing B2B demand gen, and how to fix it

Lead Nurturing Guide

This guide will describe how SaaS/enterprise companies design lead nurturing campaigns, how lead scoring can help prioritize leads and

2018 Salary Survey

In this 4th annual survey of marketing professionals, learn marketing salary data by roles, company size, and other 

ABM Cookbook

In this comprehensive guide to account-based marketing (ABM), our experts tell you about ABM, the benefits of using it