ABM Resources for B2B Marketers
Learn from our experts, our customers and industry leaders how to transform your content marketing efforts
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Lead Nurturing Guide
This guide will describe how SaaS/enterprise companies design lead nurturing campaigns, how lead scoring can help prioritize leads and improve conversions, and how lead nurturing strategy affects the creation of drip email campaigns.
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Account-Based Marketing Cookbook
In this comprehensive guide to account-based marketing (ABM), our experts tell you about ABM, the benefits of using it over traditional targeting models, how to get started with your first campaign and measure success.