Account Based Marketing on Auto-Pilot
Learn the ins and outs of the Metadata.io platform in this introductory webinar. You'll hear from the Metadata team and our CEO, Gil Allouche, about the latest technology and best practices in lead generation and account-based marketing (ABM), including:
- How to improve your precision targeting with Machine Learning
- How to optimize ads for ABM
- How to ramp up your sales team with precision targeting and lookalike generation
How Machine Learning is Changing the Future of B2B Pipeline Creation
There's an abundance of data-generating tools for B2B marketers including CRM, Marketing Automation, Google Analytics, Display Networks, Social Networks, and more. It’s not difficult to collect this raw data; however, navigating it to gain insights and develop laser-targeted programs isn’t so simple. To succeed, you’ll need to optimize your signal-to-noise ratio, identify repeatable patterns, and match programs to relevant audiences. Your Machine Learning strategy should connect data from all your silos to vastly reduce the time and effort required to grow your pipeline. In this webinar, you’ll learn what steps to take to overcome these challenges. And using our Attribution Analysis Template, you’ll be able to effectively experiment and measure your programs.
Gil Allouche, CEO, Metadata
Gaurav Saini, Head of Growth, WorkSpan
See the Metadata Platform in action. In less than 6-min get a complete demo of how Metadata connects to your marketing automation systems and leverages that data to determine your ideal buyer and then launches targeted ad campaigns to find lookalike buyers and bring them to you.