A 90-second introduction to the Metadata platform
How AI is Changing Marketing
In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation.
Account-Based Marketing on Auto-Pilot
Getting to deep insights and laser-targeted lead gen programs may seem exhausting considering the amount of data that marketers can collect today. Luckily, machine learning can vastly reduce the time and effort required to extract knowledge and grow your pipeline.
Personalization and Performance
What factor decides whether your messaging engages a lead... or enrages them? The answer is, a believable personal touch. Join Gil Allouche, CEO of Metadata.io, and Gary Gerber, Head of Product Marketing at Conversica, as they unveil the secrets to achieving deep personalization, at industrial scale.
Machine Learning for Account-based Marketing at Tipalti
View this case study webinar on-demand and watch how Tipalti is creating a predictable, qualified lead flow for their ABM program with Metadata.
Demand Gen on Auto-Pilot at Knowi
In this on-demand webinar, learn how Knowi used Metadata’s improved targeting within their Ideal Customer Profile (ICP) to increase high quality conversions and drive new revenue opportunities.
ABM Tutorial with Gil Allouche
Our founder talks about Account Based Marketing: what it is, why you should use it, and how to get started. Find out what steps you need to take to make ABM work for you and work efficiently.
Metadata + AlignCommerce
AlignCommerce's Elina Gitlan on how Metadata's platform consolidated their acquisition efforts and eliminated fraudulent registration. Highlighted are Metadata features that help them keep marketing resource use to a minimum and save money.
Account Based Marketing on Auto-Pilot
Learn the ins and outs of the Metadata.io platform in this introductory webinar. You'll hear from the Metadata team and our CEO, Gil Allouche, about the latest technology and best practices in lead generation and account-based marketing (ABM), including:
- How to improve your precision targeting with Machine Learning
- How to optimize ads for ABM
- How to ramp up your sales team with precision targeting and lookalike generation
How Machine Learning is Changing the Future of B2B Pipeline Creation
There's an abundance of data-generating tools for B2B marketers including CRM, Marketing Automation, Google Analytics, Display Networks, Social Networks, and more. It’s not difficult to collect this raw data; however, navigating it to gain insights and develop laser-targeted programs isn’t so simple. To succeed, you’ll need to optimize your signal-to-noise ratio, identify repeatable patterns, and match programs to relevant audiences. Your Machine Learning strategy should connect data from all your silos to vastly reduce the time and effort required to grow your pipeline. In this webinar, you’ll learn what steps to take to overcome these challenges. And using our Attribution Analysis Template, you’ll be able to effectively experiment and measure your programs.
Gil Allouche, CEO, Metadata
Gaurav Saini, Head of Growth, WorkSpan
See the Metadata Platform in action. In less than 6-min get a complete demo of how Metadata connects to your marketing automation systems and leverages that data to determine your ideal buyer and then launches targeted ad campaigns to find lookalike buyers and bring them to you.