ROI is the holy grail of account-based marketing metrics. To know with certainty, how much revenue has been generated as a result of the marketing investments you're making. Up until recently, ROI was so difficult to measure that it wasn't a primary metric on most marketing leader's dashboards.
It's now more important than ever to track ROI, to unlock the ability to continually optimize your activities and investments. In a recent report published by G2, Metadata customers reported a much faster ROI when compared to other account-based execution platforms like Terminus, Rollworks, and Demandbase.
On average, Metadata customers achieved positive ROI within 7 months—others weren't even providing a return within the first year (as reported by their own customers).
Put Demand on Auto-Pilot
Account-based marketing ads are executed at scale & automatically self-optimized based on your pipeline data from Salesforce
Ideal Customer Profiles
Discover and visualize your ideal customer profiles based on CRM data, and use them to create lists of target accounts and personas for paid media campaigns.
Launch Hundreds of Paid Advertising Campaigns In Minutes
Let Metadata’s AI operator execute campaigns, so you don’t have to! Automatically create hundreds of experiments to uncover what works and what doesn't based on your CRM data. Efficiently optimize ad spend on campaigns that drive pipeline.
Account-Based Marketing Results
Helping B2B marketing leaders achieve amazing results with their ABM advertising efforts.
"Using the Metadata.io Automatic Account-Based Advertising Solution,
we were able to run over 10,000 Ad combinations in 2018, optimize our campaign performance, and improve our return on ad spend."
VP Growth and Demand Marketing