October 30, 2023
Modern Marketer Guide: Building the B2B Marketing Dream Team
Marketing teams are like snowflakes. Study ten marketing teams from se...
Abdallah Al-Hakim
October 25, 2023
How I Reach B2B Audiences Across Channels in 2023
Hint: LinkedIn isn’t the only paid social channel for B2B, as much a...
Adi Hagag
October 10, 2023
Campaigns and budget setup
We’ve decided to share our own usage and campaign setup process....
Abdallah Al-Hakim
October 10, 2023
Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization
Every marketer dreams of making their paid social campaigns pay off in...
Ana Marturet
October 4, 2023
How Metadata Uses Metadata
At Metadata we created a best-in-class marketing OS, designed to save ...
Kevin Joyce
September 28, 2023
Is paid social advertising still worth it in 2023?
Let me tell you a story. I began working for Armorblox in ...
Abdallah Al-Hakim
September 26, 2023
The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads
You know that feeling the night before something special? Christmas. Y...
Abdallah Al-Hakim
September 21, 2023
Unpacking the Rise of ABM and Ungated Content for B2B Marketers
Paid social advertising has changed a lot since Facebook (now Meta) in...
Joseph Hill
September 21, 2023
We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
I am shocked. S-H-O-C-K-E-D. By what? That many people reading o...
Adi Hagag
August 15, 2023
Metadata.io Ranks No. 1870 on the 2023 Inc. 5000
With Four-Year Revenue Growth of 300% Percent, Metadata.io Ranks No. 1...
Gil Allouche
August 14, 2023
Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars
If I wrote a book about the life of a performance marketer, I’d call...
James Silvestri
August 6, 2023
Using Web Personalization to Create Better Buying Experiences
Here’s a double espresso to wake you up to the personalization revol...
Mazdak Mohammadi
