Campaign Insights
Ask questions about your marketing data in plain English. Analyze campaign performance across channels, track budget pacing, and uncover what is driving results without touching a spreadsheet.
Analyst Agent
The AI-powered marketing analyst that translates ad data into real-time insights.
Track performance, identify trends, and benchmark against industry standards. Ask questions about campaign performance, compare results across timeframes, and get data-driven budget recommendations — all through a conversational interface.
What You Can Do
Four Ways Analyst Agent Works For You
Timeframe & Trend Insights
Compare performance over any timeframe, week over week, month over month, or quarter over quarter. Spot trends early, measure the impact of changes, and understand what is improving and what needs attention.
Competitive Insights
Benchmark your marketing performance against competitors and industry standards drawn from 263,000+ experiments across 200+ B2B companies. Set smarter goals grounded in real data, not guesswork.
Smart Budgeting
Get data-driven budget allocation recommendations. Identify high-ROI opportunities, spot underperforming spend, and leverage past performance patterns to put every dollar where it delivers the most pipeline.
“Metadata has, once again, made my day more efficient with their introduction of Analyst Agent. I was able to get a detailed breakdown of my wins for the past quarter with the push of a button. It even suggested where I should invest more budget to improve performance even further.”
Brian NguyenDirector of Digital Marketing, LaunchDarkly
What Customers Say
Real Results From Real Marketers
“I think this is the best one yet, this is the best feature.”
Tagg Bozied — Sr Manager, Paid Social, Docebo
Everything You Need to Know
What does the Analyst Agent do?
The Analyst Agent is Metadata's AI-powered marketing analyst. It translates your ad data into real-time insights, you can ask questions about campaign performance, compare results across timeframes, benchmark against industry standards, and get data-driven budget recommendations, all through a conversational interface.
What data sources does Analyst Agent use?
Analyst Agent connects to your ad platforms (LinkedIn, Facebook, Google Ads), CRM (Salesforce, HubSpot), and Metadata's own experimentation and performance data. It aggregates data across channels so you get a unified view of marketing performance without switching between dashboards.
How accurate are Analyst Agent's insights?
Analyst Agent works directly with your live campaign data, there is no guessing or modeling. Every insight is grounded in real numbers from your connected platforms. When the agent benchmarks your performance against industry standards, it draws on Metadata's database of 263,000+ experiments across 200+ B2B companies.
Is Analyst Agent available on all Metadata plans?
Analyst Agent is included with the Metadata platform at no additional cost. It is available to all customers with an active Metadata subscription. Book a demo to see it in action with your own data.