How Metadata works
Connect your tech stack
Before launching your multivariate ABM on autopilot you need to connect your tech stack on the Integration page.
Connect your CRM (Salesforce) and Marketing Automation tool (Hubspot or Marketo), as well as Social Ad Accounts (Facebook and Linkedin).
Discover an ideal company profile
Discover and visualize your ideal customer profiles based on CRM data, and use them to create lists of target accounts and personas.
Generate your target audience
Metadata provides the deepest and broadest array of targeting options on the market today.
Create lists of companies and contacts to target using technology install-base data, buyer intent data, and demographic, firmographic, marketing automation and CRM data sources.
Launch multivariate campaigns
Let Metadata’s AI operator execute campaigns, so you don’t have to!
Simply drag and drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform, and click Launch to execute hundreds of campaigns at once.
Act on converted leads
The Metadata platform automatically enriches leads before syncing them with your Marketing Automation or CRM Platform, resulting in an optimized lead conversion workflow with high-quality data.
Review Reports and KPIs
Monitor campaign performance based on metrics like pipeline generated, target-account engagement, existing pipeline impact and more.
We now have a predictable pipeline on autopilot.