April 2025 Release Notes
Spring is in full swing and so is innovation at Metadata. April delivered some of our most user-requested features, smarter automation, and major upgrades to creative workflows, campaign tracking, and optimization.
Normalize job function across platforms
Standardizes job-function taxonomy between Metadata and LinkedIn audiences, enabling copy-paste workflows with alphabetical sorting and improved precision.
Filter target group by audience
Adds filtering so users can locate target groups containing a specific audience, with cross-table linking for easier navigation.
Native campaign optimization
Expands optimization to Facebook native campaigns (alongside LinkedIn), with unified budget optimization and auto-pause rules.
Copilot email response & sharing
Lets users email Copilot responses to recipients while preserving formatting and context.
Opportunities metrics at group & campaign levels
Displays four opportunity metrics with deduplication logic at the budget group and campaign table levels.
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