August 2024 Release Notes
As August winds down, we're excited to announce a new wave of updates for Spotlight to enhance how you use, source, and view audience engagement data.
What's new
Account engagement score
Assign weighted percentages to each KPI, customizing engagement-score calculations for personalized, business-relevant audience insights.
Account activity source
Shows the source of website-visitor engagement in timeline format; filter and analyze channel performance across Facebook, Google, LinkedIn, organic/direct, email, and third-party sources.
Account details view
Redesigned interface presenting account summaries, engagement classifications, aggregated touchpoints from LinkedIn Ads and website activity, plus engagement graphs.
LinkedIn account-based retargeting
Create LinkedIn retargeting audiences directly within Spotlight for DemandHub customers, filterable by company or contacts.
See what's new in the product.
Get a walkthrough of the latest Metadata capabilities.