December 2023 Release
Winter's here, bringing cold weather and exciting news from Metadata. We have some cool new stuff to show you.
What's new
Channel revenue impact report in Spotlight
Analyzes marketing-channel influence on sales and revenue through customizable attribution based on UTMs, Salesforce data, and web traffic sources.
Dynamic UTMs
Automatically includes UTM parameters in thank-you page URLs for LinkedIn, Facebook, and Instagram lead forms to improve campaign tracking.
Optimizer enhancement
Refines budget-pacing adjustments and improves performance-data handling for more precise budget allocation across experiments.
Edit target groups
Modify target groups in two phases, allowing renaming and editing with varying levels of experiment linkage.
Campaign notifications
Alerts when campaign launching or editing completes, reducing the need to refresh the page.
Location settings
Adds location-preference options in Google Search campaigns, defaulting to targeting by user presence in chosen locations.
Auto-pause rules recommendations (beta)
Data-driven auto-pause threshold recommendations based on historical account performance analysis.
See what's new in the product.
Get a walkthrough of the latest Metadata capabilities.