End of August 2024 Release Notes
We're back for one final update before the end of August. It's been a busy month and we have big news to share.
What's new
MetaMatch audience accuracy
Improved match rates on Facebook (up to 50%, internal tests reaching 58%) and LinkedIn (up to 88%, internal tests reaching 100%), enhancing data quality for audience building and enrichment.
Google Ads improvements
Support for different match types, exclusion lists, Enhanced CPC bidding, conversion metrics in search-term reporting, extension-visibility display, and device bid adjustments for parity with native Google Ads.
User experience & workflow enhancements
Column reordering via drag-and-drop, ad/offer renaming, auto-validation for Conversation Ads targeting, permission/token alerts with reconnection prompts, and date-range filtering for campaign stats funnel reports.
See what's new in the product.
Get a walkthrough of the latest Metadata capabilities.