January 2025 Release Notes
The new year is here, and we're starting strong with updates designed to streamline your campaign management and enhance your experience.
What's new
Campaign ingredients migration
Direct import of ads, audiences, and offers from LinkedIn into Metadata, supporting video, image, carousel, CTV, conversation, and document formats.
Round robin vs. optimized LinkedIn ad display
Choose between Optimized (prioritizes high performers) or Round Robin (even rotation) display strategies for LinkedIn ads within ad groups.
Facebook targeting exclusion changes
Target Group settings updated to comply with Meta policy; exclusion criteria removed from the UI and new campaigns validated against Facebook native criteria.
Bid optimizer event logs
Optimizer logs now track bid-modification events with filtering by event type for detailed optimization visibility.
Funnel data duplication in stages
Deep Funnel Reporting enhanced with inferred counts for leads and opportunities across stages, ensuring accurate progression tracking.
See what's new in the product.
Get a walkthrough of the latest Metadata capabilities.