June 2025 Release Notes
The innovation continues in June as Metadata expands platform capabilities with new Reddit advertising, enhanced campaign migration, improved usability, and powerful workflow optimizations.
Reddit campaign management
Comprehensive Reddit advertising with native ads, audience targeting, Video/Carousel ad types, Budget Groups, and a reporting suite.
LinkedIn campaign migration (phase 1)
Automated system combining audiences, ads, and offers into LinkedIn campaign drafts using 1x1x1 multivariate experimentation.
Edit live - Facebook ads
Edit Facebook/Instagram ad content post-launch with automatic sync across active campaigns.
Edit live - inline editing for Meta ads
Spreadsheet-style table editing for completed Meta ads without opening individual forms.
LinkedIn reach & frequency metrics
Native LinkedIn Reach and Frequency metrics via improved API access.
Auto-pause - ignore historical stats
Reset auto-pause statistics when restarting campaigns for fresh calculations.
Dynamic UTMs - channel ID support
Dynamic UTM configuration using native channel IDs.
Lead sync failure alerts
Alerts when leads fail to sync with marketing automation tools.
Company followers improvements
Enhanced LinkedIn functionality with include/exclude validation and a renamed interface.
Copy/paste cities to firmographic
Copy/paste functionality extended to cities in the audience builder.
Combine seniority and revenue
Combine Revenue and Seniority criteria in the Create Audience form.
HubSpot CRM integration
Insights engagement tracking extended to HubSpot CRM users with complete field mapping.
New navigation
Redesigned navigation with Insights as a standalone menu and polished visual design.
Audience preview enhancement
Full audience-name display in the preview feature.
Creative upload specifications
Comprehensive document specifications added to the upload interface.
Penetration report enhancement
Add Account List button added directly in the Penetration report.
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