March 2025 Release Notes
Spring has sprung, and we're keeping the momentum going with powerful platform updates for campaign management and analytics.
What's new
Reddit audiences
Upload custom audience segments to Reddit and match customer data with Reddit users for targeted B2B campaigns.
Salesforce date fields support null values
Adds 'Is Null' and 'Is Not Null' filtering to Salesforce date fields for more precise segmentation across MetaMatch and LinkedIn targeting.
Engagement objective for LinkedIn video ads
Introduces Engagement as a dedicated campaign objective for LinkedIn video ads.
Additional aggregate metrics in account-journey summary
Expands Account Journey analytics with LinkedIn Impressions, Engagements, Total Unique Visitors, and Conversions.
Account journey date filters
Unified date filtering with pre-defined periods and calendar selection.
Extended Salesforce data sync
Extends Salesforce data-sync options to 30, 60, 90, and 180-day retrieval periods.
See what's new in the product.
Get a walkthrough of the latest Metadata capabilities.