November 2024 Release Notes
November has brought a season of impactful enhancements and features at Metadata.
What's new
Spotlight custom funnel reporting
Integrated tracking through marketing and sales funnels with disqualification reasons and time-in-stage metrics.
Spotlight account journey enhancements
Organizes account activities by page visits, conversions, and opportunities for better analysis of high-value accounts.
Spotlight channel revenue drill-down
Granular exploration of campaigns, opportunities, and accounts contributing to specific channel performance.
Spotlight email scheduler
Scheduled exports of Account Journey tables by segment on daily, weekly, or monthly cadences.
Spotlight Slack notifications
Segment-specific Slack alerts for hourly website visits, conversions, and account activities.
Click-through conversion reporting
New columns capturing conversions influenced by campaigns across budgets, campaigns, experiments, and multivariate reports.
Campaign update notifications
Alerts tracking success or failure of campaign settings changes for immediate corrective action.
MQL date and score mapping
Flexible mapping of MQL fields from either CRM or Marketing Automation, with switching capability.
Target group tagging
Tags on Target Groups with bulk tagging, filtering, and auto-import from included/excluded audiences.
See what's new in the product.
Get a walkthrough of the latest Metadata capabilities.