November 2025 Release Notes
November brings transformative enhancements focused on AI-powered campaign orchestration, expanded channel optimization, streamlined workflows, and enhanced audience targeting.
Creative Agent & Brand DNA
AI-powered creative generation that extracts brand guidelines and generates on-brand assets while maintaining consistency across channels.
MCP tools expansion
Tools enabling target-group management, channel integration, campaign discovery, analytics, and account management through AI-powered automation.
Native structure support (NxNxN)
Supports both precision optimization (1x1x1) and platform-first hierarchical structures across LinkedIn, Meta, Google, and Reddit.
Edit live campaigns - expanded
Edit LinkedIn LeadGen forms, Facebook ads, and add/remove ad sets post-launch without losing performance data.
Campaign migration - one-step recreation
Automated migration recreates target groups, ads, and offers in a single action across Google Ads and LinkedIn.
LinkedIn Message Ads support
Full support for the LinkedIn Message Ads format with unified interface, budget optimization, pacing, and reporting.
Bid Agent native integration
Optimize any LinkedIn campaign regardless of creation source through a unified dashboard.
Reddit native optimization
Campaign sync, performance reporting, and auto-bidding for Reddit Brand Awareness campaigns.
LinkedIn video campaign optimization
Select bidding optimization goals for video campaigns, optimizing for engagement vs. impressions.
LinkedIn geo-targeting enhancement
Geographic targeting at county and city levels with intelligent location recommendations.
Native Meta audience creation
Create custom native Meta audiences with full targeting criteria within the platform.
Account journey export enhancement
Exports now include CRM Account IDs for better integration with external CRM systems.
Geographic performance filtering
Budget group and campaign filtering added to geographic performance reports.
Expanded export capabilities
CSV export added to opportunities, account reports, Google Search Terms, and HubSpot account lists.
Events dashboard
Consolidated Activity Logs into the Events dashboard, showing optimizer actions and user activity chronologically.
Campaign filtering enhancements
Advanced filtering by campaign structure type and bid optimization method.
Google Ads keyword management
Keyword bidding system with estimated bids, bulk update actions, and notifications for underperforming keywords.
See what's new in the product.
Get a walkthrough of the latest Metadata capabilities.