September 2025 Release Notes
September brings significant enhancements focused on AI-powered campaign intelligence, native optimization, streamlined management, and advanced lead enrichment.
CoPilot orchestrator
Major Copilot refactoring transforms it into an orchestrator that coordinates multiple specialized LLM agents to handle complex requests.
MCP server integration
Integrated Model Context Protocol server with Claude, enabling direct access to Metadata platform data through conversational AI.
Bid Agent for native campaigns
Bid Agent integrated for native campaigns, enabling optimization of any LinkedIn campaign regardless of launch method.
Native structure support
Select between Precision Optimization (1x1x1) or Platform-First Structure (NxNxN) across LinkedIn, Meta, Google, and Reddit.
Edit live campaigns
Editable LinkedIn LeadGen forms, Facebook ads editing, and the ability to add/remove Facebook Ad Sets and Google Ad Groups.
Campaign migration
One-step migration recreates target groups, ads, offers, and ad sets/groups in a single action.
LinkedIn Message Ads
Select Message Ad as a LinkedIn ad type, using a unified interface with budget optimization and pacing.
Improved lead enrichment
Added an automated data source for lead enrichment based on LinkedIn URLs, covering the majority of leads processed.
Platform reskin & dark theme
A visual refresh of the interface with a Dark Theme option.
See what's new in the product.
Get a walkthrough of the latest Metadata capabilities.