Find B2B buyers on B2C channels
Reach decision-makers on Instagram, Facebook, and X with firmographic and contact-level matching — targeting native platforms can't offer on their own.
Audiences · MetaMatch
B2B targeting across every ad channel.
MetaMatch turns your target accounts and buyer personas into high-match, privacy-safe audiences on LinkedIn, Meta, Google, and X. Build an audience once, sync it everywhere, and let your paid campaigns reach the right people — no CSV exports, no manual list-building.
Why marketers love MetaMatch
Reach B2B buyers the native platforms can't.
MetaMatch layers firmographic, technographic, and intent signals onto channels that were built for consumers — so every impression lands on an account that matters.
Technographic & intent on LinkedIn
Target by tech stack, firmographics, and in-market intent to focus LinkedIn spend on the accounts most likely to buy right now.
Remarketing & retargeting on Google
Re-engage existing buyers and open opportunities across the Google Display Network, keeping your best accounts warm through the whole cycle.
One audience graph
Build once. Target everywhere.
A 500M+ B2B profile graph powers every audience you build. Combine any mix of signals, and MetaMatch keeps the audience fresh and synced across each connected channel automatically.
Firmographic fit — size, industry, geography, revenue
Technographic — installed tools and tech stack
Buyer intent — in-market accounts, right now
CRM lifecycle — known contacts and target accounts
Retargeting — re-engage engaged buyers
Suppression — protect customers and open deals
Interactive tour
Look under the hood.
See how you build better audiences and target the right people with confidence — walk through MetaMatch yourself.
metadata.io
500M+
B2B profiles in the targeting graph
5+
Ad channels activated from one audience
24hr
Audiences sync to connected channels
Frequently asked questions
How do custom audiences work?
Custom audiences are groups of target accounts and contacts you can activate for ads across channels. Any audience you build in MetaMatch syncs automatically with every connected channel.
Why should I connect my ad channels?
At least one channel integration is required. Connecting channels removes manual CSV uploads and keeps activation compliant with GDPR and privacy laws. Syncing with Meta, X, and the Google Display Network takes up to 24 hours; LinkedIn can take up to 48 hours.
Why should I connect my CRM and marketing automation?
These integrations enable dynamic audiences for strategies like ABM and demand-generation funnels, so you can target both known contacts and net-new prospects within your target accounts.
Which channels does MetaMatch support?
MetaMatch activates audiences on LinkedIn, Meta (Facebook and Instagram), X, Google, and the Google Display Network.
See MetaMatch on your accounts.
Walk through audience building with a Metadata expert and see the targeting on your own ideal customer profile.