How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline
See how Eightfold.ai used Metadata's Campaign Automation, MetaMatch, and Display + Social Targeting to close 13 deals and generate $8M in pipeline.
- Industry
- AI / Talent Intelligence
- Company Size
- Mid-Market (676 employees)
- Products Used
- Campaign Automation, MetaMatch, Display + Social Targeting
- Website
- eightfold.ai →
Eightfold.ai's AI-powered talent intelligence platform serves numerous use cases across both B2B and B2C, making account prioritization difficult. The team had an extensive target account list but was constrained to LinkedIn audiences and display campaigns with reverse-IP targeting only.
This siloed approach meant the team couldn't coordinate messaging across display and social channels or efficiently reach the right contacts within their target accounts.
Metadata unified Eightfold.ai's display and social targeting into a single platform.
- MetaMatch — Sourced quality leads from target accounts and matched them across channels for coordinated outreach.
- Display + Social Targeting — Engaged prospects through display channels and converted them via social platforms, all managed from one place.
- Campaign Automation — Tested hundreds of ads over two years, automating experiment creation and optimization across channels.
By combining display and social targeting, Eightfold.ai converted target accounts into closed revenue.
- 2,800 leads generated, with 2,000 from target accounts
- 26 opportunities and 13 closed-won deals
- $8M in pipeline over one year
- 1,414 hours automated and $108K saved in operational costs
“Most platforms will only offer you ABM targeting via display advertising or social, but never both together. In the case of Metadata, I have display targeting and social targeting in the same place.”
