About this session
Natalie Scherer explains how her team used Metadata’s AI-powered Bid Agent to drive a 241% increase in sourced pipeline while holding headcount flat — and how they scaled what worked.
Virtual Event · July 30, 2025
How LogicMonitor Increased Pipeline 241% With One Click
LogicMonitor’s growth team breaks down the experiment-driven approach that delivered a 241% pipeline increase — including which Metadata features moved the needle and how they scaled.
Speaker
Natalie Scherer — VP of Growth Marketing, LogicMonitor
What you'll learn
- How the Bid Agent reallocated spend toward pipeline
- The experiment design behind the 241% increase
- Scaling results without adding headcount
- The reporting that kept the team confident
How to use this resource in evaluation
Use How LogicMonitor Increased Pipeline 241% With One Click as a working prompt for your buying committee, not as a standalone takeaway. The useful question is how the idea turns into governed campaign execution: which accounts are included, which contacts are reachable, which channels carry the message, which budget controls apply, and how results are reviewed after launch.
Bring the resource into a demo or internal planning session and ask each owner to inspect a different layer. Demand generation should review the audience and offer logic. RevOps should inspect CRM, marketing automation, and reporting flow. Sales should confirm whether the campaign creates context they can act on. Finance should ask how spend, conversion quality, opportunity creation, and pipeline are connected before budget expands.
Audience fit
Define the exact account, contact, customer, or intent segment this idea should reach.
Campaign controls
Confirm approvals, exclusions, budget limits, creative variants, and launch readiness before spend starts.
Measurement path
Decide which leading indicators matter early and which pipeline outcomes matter before scaling.
Next action
Turn the concept into one reviewed campaign object, one owner, and one follow-up date.