What you'll learn
- How the LinkedIn Bid Agent optimizes spend in real time
- Cutting cost per click without losing reach
- Tripling return on ad spend across campaigns
- Reading performance back against pipeline
Virtual Event · July 20, 2025
How Zoom Cut CPC by 77% and Boosted ROI 3X
Zoom’s paid media team explains how they used the Metadata LinkedIn Bid Agent to reduce cost per click by 77% while tripling return on ad spend across their B2B campaigns.
About this session
This case-study session examines how Zoom used Metadata’s Bid Agent to optimize LinkedIn ad spend — cutting cost per click by 77% while improving campaign efficiency and scaling return on ad spend 3X.
How to use this resource in evaluation
Use How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent as a working prompt for your buying committee, not as a standalone takeaway. The useful question is how the idea turns into governed campaign execution: which accounts are included, which contacts are reachable, which channels carry the message, which budget controls apply, and how results are reviewed after launch.
Bring the resource into a demo or internal planning session and ask each owner to inspect a different layer. Demand generation should review the audience and offer logic. RevOps should inspect CRM, marketing automation, and reporting flow. Sales should confirm whether the campaign creates context they can act on. Finance should ask how spend, conversion quality, opportunity creation, and pipeline are connected before budget expands.
Audience fit
Define the exact account, contact, customer, or intent segment this idea should reach.
Campaign controls
Confirm approvals, exclusions, budget limits, creative variants, and launch readiness before spend starts.
Measurement path
Decide which leading indicators matter early and which pipeline outcomes matter before scaling.
Next action
Turn the concept into one reviewed campaign object, one owner, and one follow-up date.