Industries we serve: SaaS, MarTech, and Cybersecurity.
Metadata focuses where we win. 200+ B2B leaders trust us to turn paid channels into pipeline across these three verticals.
SaaS
The original home vertical. 200+ B2B SaaS companies run paid demand gen through Metadata — Zoom, Gainsight, Pendo, Writer, Docebo, LaunchDarkly, and more. Long sales cycles, crowded LinkedIn, and attribution pain are our core problem set.
Explore SaaS →MarTech
The toughest buyer in B2B: the marketer who runs campaigns for a living. We win here because the product is the strategy — audience building, experiment velocity, and closed-loop revenue attribution a MarTech buyer can instantly evaluate.
Explore MarTech →Cybersecurity
CISOs don't fill out forms. Security buyers are intent-driven, brand-sensitive, and hit every competitor on the same channels. Metadata runs intent-layered multi-channel campaigns that cut through the noise and produce pipeline our cybersecurity customers can report on.
Explore Cybersecurity →Why only three verticals?
We'd rather be the best demand gen platform in three verticals than an average one in ten. Our product roadmap, benchmark database, and customer success playbooks are all calibrated to these three motions. If you're a marketing leader in SaaS, MarTech, or Cybersecurity, we already know your buyer journey, your attribution headaches, and the channels that actually move pipeline.
Outside these verticals we still have happy customers in FinTech, HR Tech, Professional Services, and Healthcare IT — but they're typically B2B SaaS companies selling into those verticals, not native plays. If that's you, book a demo and we'll be straight about fit.
Ready to See Metadata in Action?
Book a demo to see how Metadata can help your team generate more qualified pipeline with less manual effort.
Explore the Platform