Why should B2B marketers consider Bing Ads?

Microsoft Advertising reaches users across Bing, Yahoo, and DuckDuckGo. The audience skews professional and enterprise, and CPCs are often lower than Google. Plus, Microsoft Advertising offers unique LinkedIn profile targeting for B2B precision.

Can I import Google Ads campaigns into Bing through Metadata?

Yes. Metadata can help you replicate your Google Ads campaign structure in Microsoft Advertising, including keywords, ad copy, and targeting settings.

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Integration

Metadata + Microsoft Advertising (Bing Ads) Integration

What the integration does

Grounded in the live platform capabilities the agents use every day.

Launch from Metadata

Build and manage Microsoft Advertising (Bing) campaigns alongside your other channels.

Sync your audiences

Push Metadata audiences to Microsoft Advertising for account-based targeting.

One view of performance

Pull Microsoft Ads results back for unified, closed-loop reporting.