What kind of intent signals does G2 provide?

G2 provides signals when accounts view your product profile, read reviews, compare you against competitors, or research your software category. These signals indicate active buying interest.

How quickly can Metadata act on G2 intent data?

G2 intent data syncs regularly into Metadata. Once an account shows intent, it can be automatically added to your campaign audiences across LinkedIn, Facebook, Google, and other connected channels.

Integration

Metadata + G2 Integration

What the integration does

Grounded in the live platform capabilities the agents use every day.

G2 intent audiences

Create static or daily-refreshing dynamic audiences from G2 buying-stage signals, filtered by job title, geography, and contacts per company.

LinkedIn-native option

Combine G2 intent with LinkedIn-native criteria — employee ranges, revenue, job titles, and skills — in one audience.

Catch active buyers

Reach accounts comparing you on G2 while the evaluation is happening, not after.