Do I need a separate connection for HubSpot CRM and Marketing Hub?

No. A single HubSpot connection gives Metadata access to both CRM and Marketing Hub data. You can enable or disable specific data sources in the integration settings.

Can I use HubSpot workflows to act on Metadata campaign data?

Yes. Campaign engagement data from Metadata can trigger HubSpot workflows, letting you automate follow-up emails, task creation, and internal notifications based on ad interactions.

Integration

Metadata + HubSpot Marketing Hub Integration

What the integration does

Grounded in the live platform capabilities the agents use every day.

CRM connection

Connect HubSpot in minutes with OAuth — the agents read lifecycle context and write campaign outcomes back to your CRM.

Closed-loop reporting

Pipeline, opportunity, and revenue reporting ties ad spend to what actually closes in HubSpot.

List-powered audiences

Use HubSpot contact lists to build targeted and suppression audiences for paid campaigns.