Is Instagram effective for B2B marketing?

Yes. B2B decision-makers use Instagram daily. Metadata ensures your Instagram ads reach the right audience using CRM-matched targeting, so you are not wasting budget on consumer impressions.

Do I need a separate connection for Instagram and Facebook ads?

No. Instagram advertising is managed through the Meta Business Manager API. Connecting your Facebook Ads account in Metadata automatically enables Instagram campaign management.

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Integration

Metadata + Instagram Ads Integration

What the integration does

Grounded in the live platform capabilities the agents use every day.

Run Instagram from Metadata

Manage Instagram placements alongside Facebook and your other paid channels.

B2B audiences on Instagram

Target Metadata-built firmographic and intent audiences on Instagram.

Optimized for pipeline

Budget follows the audiences and creative that generate pipeline.