Is Pardot the same as Marketing Cloud Account Engagement?

Yes. Salesforce rebranded Pardot as Marketing Cloud Account Engagement. Metadata supports the current platform under either name, connecting via the same API.

Can I use Pardot engagement studio with Metadata campaigns?

Yes. You can trigger Pardot engagement studio actions based on Metadata campaign interactions, creating coordinated multi-channel experiences for your prospects.

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Integration

Metadata + Pardot Integration

What the integration does

Grounded in the live platform capabilities the agents use every day.

Marketing-automation lists

Use Pardot (Account Engagement) prospect lists to build targeting and suppression audiences.

Dynamic audiences

Audiences built from Pardot lists stay in sync as the lists change.

Salesforce-native

Pardot pairs with your Salesforce CRM for closed-loop pipeline and revenue reporting.