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The Real ROI of Metadata

See how B2B marketers use Metadata to automate busywork and get back to actual marketing. Not tasks.

It's Never Been Harder to Be a B2B Marketer

Budget cuts. Hiring freezes. Never enough time in the day. Tons of marketing tools selling empty promises. All while your targets keep increasing and you can't keep up with all the manual work.

Metadata Helps B2B Marketers Do More With Less

We commissioned Forrester to help figure out the true impact of Metadata. Rather than set outrageous performance expectations, Forrester interviewed a representative sample of our average customers.

The full study is 27 pages long, so here's the summary.

Key Metrics from 3-Year Benefits Analysis

  • Present Value (PV): The present or current value of discounted cost and benefit estimates given at an interest rate.
  • Net Present Value (NPV): A positive project NPV normally indicates that the investment should be made. NPV: $3.26M.
  • Return on Investment (ROI): A project's expected return in percentage terms, calculated by dividing net benefits by costs.
  • Payback Period: The breakeven point for an investment -- under 6 months.
  • Recovered Ad Spend: The amount saved by not investing in third-party ad management that can be repurposed for ad spend.

Success Metrics That Stand on Their Own

  • 95% Accuracy in job title targeting
  • Upwards of $120K Saved in annual headcount expenses
  • 75% Lead-to-MQL conversion rate after one year

Benefits You Can't Quantify

1. Get Back to Doing Higher Value Work

Automate repeatable and time-consuming tasks so you can focus on strategy, creativity, and driving revenue.

2. Spend Money on the Right People

Preview audiences before launching new campaigns so you don't waste your budget in a down economy.

3. Increase Trust With Your GTM Team

Easily show the impact of your in-market campaigns and get learnings from what's working and what's not.

Social Proof

"We've seen a huge revenue increase over the last two years. We went from a million dollars a quarter to now almost a million dollars a month, and we are doubling in size year over year. Metadata is probably 75% of that."

-- Mike Smith, VP of Revenue Marketing, LaunchDarkly

"Before Metadata, we were running ads natively on one channel and getting junk. We turned on Metadata, and it was 95% accurate in terms of the titles and the personas that we wanted to target. Using native channel targeting, our CPL was about $225. In our first Metadata campaign, the CPL was $67."

-- Blake Cohlan, Senior Director of Growth Marketing, SupportLogic

"Part of it is just having one place for all this stuff I'm trying to juggle in my head all the time and knowing that I can reference it immediately. So when the CEO says, 'What's going on?' I can show them instantly what's happening, why it's working or not working, and what we're going to do next."

-- Andy Wibbels, Director of Marketing, Lucidworks

Get the Forrester Total Economic Impact Study

We had Forrester Consulting conduct a Total Economic Impact (TEI) study and examine the potential return on investment enterprises may realize by deploying Metadata. The results speak for themselves.