Playbooks for B2B paid media.
Tactical guides for B2B paid media. Each playbook covers strategy, setup, and optimization for a specific channel or use case.
How to Get in Front of Your Target Accounts With Google Ads
How to Activate Qualified Signals Intent Data with Metadata
How to Protect Your Brand From Competitors on Paid Search
How to Run Competitor-Focused Campaigns on Paid Search
How to Convert Your Inbound Leads Into More Meetings Booked
How to Create Demand and Scale Net New Pipeline
How to Generate Qualified Demo Requests Through In-Feed Ads With Incentives
How to Generate Qualified Demo Requests With LinkedIn Conversation Ads
Making the Jump from Lead Gen to Demand Gen
How to Get in Front of Your Target Accounts With YouTube Ads
How to Drive Qualified Conversions With Non-Branded Search Traffic
How to Build a Full-Funnel Remarketing Strategy on Paid Social
How to Increase Conversion Through Better Ad Creative
How to Build a Full-Funnel Campaign Strategy With Metadata
How to Build More Targeted Lookalike Audiences With Metadata
How to Retarget Website Visitors With Google Ads
How to Run 1:1 ABM Campaigns on LinkedIn with Personalized Ad Creative
The Insider's Guide: How Lumar Uses Spotlight to Up Their Marketing Game
How to review Playbooks
Use this page as a decision aid, not a standalone destination. If the page is about campaign strategy, translate the idea into a concrete audience, offer, channel plan, approval path, and reporting view. If the page is about platform operations or trust, map it to the owner who will review access, controls, vendor risk, and ongoing governance.
For a Metadata walkthrough, bring one real workflow that matches the page: a target account list, a campaign constraint, a conversion goal, a current vendor question, or a reporting gap. The strongest review should show the work becoming inspectable: what data is used, who approves changes, what the AI or operator can do, and how the result connects back to pipeline or compliance evidence.
That approach keeps lightweight pages useful for enterprise buyers because every claim is tied to an owner, an action, and a proof point the team can verify before expanding scope.