How Fingerprint Found Real Ad Impact and Data Clarity With Spotlight
Learn how Fingerprint used Metadata Spotlight to discover millions in hidden opportunities and transform their ABM strategy across Facebook, LinkedIn, and Reddit.
- Industry
- Device Identity / Software
- Company Size
- Growth Stage (~100 employees)
- Products Used
- Spotlight, MetaMatch, Campaign Automation
Company: Fingerprint | Industry: Software | Employees: 112
Fingerprint helps businesses identify and understand their users with unmatched accuracy. Their device identity platform provides deep insights that empower companies to combat fraud, personalize experiences, and enhance security -- all without compromising privacy.
The Challenge
Before implementing Spotlight, Fingerprint struggled with fragmented tools, unreliable data, and limited confidence in their account-based marketing efforts. Multiple systems made data integration difficult and decision-making uncertain.
The Approach
Alexander Goodwin, Senior Demand Generation Manager, led the implementation. Spotlight was integrated into their existing tech stack, tracking engagement across LinkedIn and Meta while consolidating data in Salesforce.
How Fingerprint Uses Spotlight: Five-Stage ABM Model
- Stage 1 -- Unaware: Accounts with fewer than three LinkedIn impressions.
- Stage 2 -- Engage: Accounts reaching three impressions or three clicks threshold.
- Stage 3 -- Consideration: Higher engagement including multiple clicks and site visits.
- Stage 4 -- Capture Demand: Multiple clicks, form submissions, webinar attendance, and key page visits.
- Stage 5 -- Retargeting: At least one form submission within the previous 90 days.
The Impact
Cleaner Audiences, Better Spend
Eliminated wasteful spending on unresponsive accounts and identified effective ad strategies.
A Real ABM Flow
Established stage-based messaging model with precise audience targeting.
True Engagement
Gained comprehensive visibility into account engagement patterns and response metrics.
"Spotlight has saved us hours of work cleaning up data and building audiences. Plus, in just three months, we uncovered millions of dollars in opportunities across platforms like Facebook, LinkedIn, and Reddit that we couldn't visualize before."
-- Alexander Goodwin, Senior Demand Generation Manager, Fingerprint
Results
Fingerprint transitioned from guessing to data-driven marketing, discovering millions in hidden opportunities while optimizing ad strategy across multiple platforms.