Are you actually doing internal marketing? In this episode, Mark and Jason explore why prioritizing internal marketing matters just as much as your external campaigns, how Metadata approaches it, and practical steps any team can implement.
Three Key Takeaways
1. Think of your entire company as the marketing team
The marketing department alone cannot create sufficient visibility. Every employee serves as a brand ambassador through their interactions with prospects and customers. LinkedIn activity and product releases amplify company visibility. Leadership must champion this mindset for it to become embedded in daily operations across the organization.
2. Do a marketing "show and tell" every week
At Metadata, the marketing team sends brief Loom videos (2-3 minutes) each Friday showcasing campaigns, content, and process improvements. This approach overcomes time constraints during revenue meetings and allows asynchronous viewing. The videos include engagement prompts to encourage the whole company to watch and respond.
3. Make sure your company knows what is in it for them
Rather than simply announcing completed work, provide context explaining the reasoning and benefits. Frame initiatives to demonstrate how they support other departments' goals -- for example, showing Sales how new content helps overcome common objections, or explaining to Product how a campaign validates their latest feature.
Why This Matters for Demand Gen Teams
Internal marketing is not just a feel-good exercise. When the entire company understands what marketing is doing and why, it creates alignment that directly impacts pipeline. Sales reps who understand the latest campaigns can have better conversations. Product teams who see marketing data make more informed decisions. Executive buy-in becomes easier when leadership sees the work in context.