Metadata Insights
See Exactly Which Accounts Are Ready to Buy -- Before Your Competitors Do
Insights deanonymizes your website traffic, maps it to LinkedIn engagement and CRM activity, and surfaces the accounts that are actively in-market -- so you can act on real buying signals, not guesswork.
Most of your best pipeline is invisible to you right now
The accounts most likely to buy are visiting your site, seeing your LinkedIn ads, and getting touched by your outbound motion -- all without ever filling out a form. Because nothing is connected, your demand gen team is flying blind.
Insights fixes that. It stitches together your website data, ad engagement, and CRM activity into one account-level view -- so every team knows exactly who to prioritize, when, and why.
Everything you need to turn anonymous activity into pipeline
Visitor Identification
Deanonymize your site traffic and instantly match visitors to companies in your ICP.
Dynamic Audience Enrollment
Automatically enroll accounts into paid media campaigns based on real-time engagement signals -- no manual list building required.
Revenue Attribution
Tie brand awareness and retargeting spend directly to pipeline and closed revenue. Finally answer: what actually worked?
Know which accounts are warming up -- before they raise their hand
Insights maps every account interaction across your paid channels, website, and CRM into a chronological journey. When an account spikes in engagement, you'll know -- and so will Sales.
What teams use Insights for
ABM at scale -- without the manual overhead
Define your ICP, set engagement thresholds, and let Insights automatically build and refresh the account lists that feed your campaigns.
Sales and marketing alignment on account priority
Give your sales team a chronological view of every account they're about to call -- what pages they visited, which ads they saw, where they are in the CRM.
Measure the ROI of brand awareness campaigns
Stop calling awareness "unmeasurable." Insights shows you which accounts engaged with your brand content before entering pipeline.
Customer Success Stories
"Spotlight has saved us hours of work cleaning up data and building audiences. Plus, in just three months, we uncovered millions of dollars in opportunities."
Alexander Goodwin, Senior Demand Gen Manager, Fingerprint
Book a Demo"The biggest value is not only allowing me to give good reporting on account level data but also making it instantly consumable by salespeople."
Tagg Bozied, Senior Manager of Paid Social, Docebo