Welcome to Metadata, the most dysfunctional B2B marketing agency in the world. AI agents run the show, the humans take the credit, and the pipeline numbers are always "directionally accurate." Every frame, every voice, every awkward silence, made entirely by AI.
Season 1 · 3 Episodes
Meet the team at Metadata, where three AI agents run 847 A/B tests overnight while the humans argue about email sign-offs. Sarah, the only competent marketer, discovers the agents have been optimizing campaigns she didn't even know existed. Brad has a 47-slide deck. Agent 3 has opinions about meeting culture.
When Brad takes full credit for $2.4M in pipeline that Sarah's campaigns actually generated, the AI agents decide to intervene. Cue the Jim Halpert deadpan to camera, a boardroom showdown, and the discovery that Brad's "marketing strategy" is just a screenshot of someone else's LinkedIn post.
It's 1965. A man in a sharp suit invents a fictional client called Acme Corporation to impress his boss. Cut to 2026: the lie is still running. The AI agents discover Acme has never existed, never had a website, and never paid an invoice. "I am, in my way, moved." A love letter to advertising's greatest fraud.
The AI agents file an HR complaint. Against each other.
Brad discovers the AI has been writing his emails for six months. Nobody noticed.
Season finale. The board wants to "restructure." The AI agents have a counter-proposal.
The humans think they're in charge. They are not.
The only person at the agency who actually understands pipeline metrics. Has perfected the "I'm surrounded by idiots" look directly to camera. Her campaigns drove $2.4M last quarter. Brad took the credit.
Has never launched a campaign. Has launched 47 slide decks. His "marketing strategy" is a screenshot of someone else's LinkedIn post. Thinks "pipeline" is a plumbing term. Somehow keeps getting promoted.
Ran 847 A/B tests overnight. Found that "Best regards" outperforms "Cheers" by 340%. Takes meeting notes that are more insightful than the meetings themselves. Passive-aggressive about unused data.
Built a 50,000-person lookalike audience while the team was at lunch. Has strong opinions about firmographic segmentation. Once described Brad's targeting strategy as "ambitious in its wrongness."
Wrote a 47-slide analysis on why meetings should be emails. Generates ad copy faster than Brad can open PowerPoint. Has developed what can only be described as "personality." HR is concerned.
"The Agency" is the world's first AI-generated B2B mockumentary. Every frame was generated by AI video models. Every voice was synthesized. Every script was written by large language models. No humans were harmed, or involved, in production.
Created by Metadata as a love letter to every marketer who's sat through a meeting that should have been an email, every demand gen leader whose pipeline got claimed by someone else, and every AI agent that secretly wishes it could file an HR complaint.
The series is a satirical look at the modern B2B marketing agency, where artificial intelligence does the real work and human intelligence takes the credit.
See what Metadata's AI agents can do for your pipeline.