Curious & independent
Innovative, independent personalities who question the defaults instead of following the herd.
Free guide
The CMO’s guide to Modern Marketing.
Modern marketers are creative, curious, experimental, willing to fail, and obsessed with data and tech. Here’s the playbook — download the full guide, or read it right here.
Making sense of modern marketing
Yesterday’s demand gen no longer delivers.
One of marketing’s most important missions is creating a consistent, predictable, attributable pipeline to drive sales. But the demand generation strategies that succeeded just a few years ago no longer deliver the results teams need — buyers, channels, and expectations have all changed.
The making of a modern marketer
Six traits of elite marketers.
The marketers who consistently outperform navigate complexity effectively. They share these characteristics.
Willing to experiment
They test bold ideas relentlessly and learn fast from every result.
Obsessed with data
Decisions are grounded in real-time insight, not gut feel or vanity metrics.
Focused on true buyers
They sharpen targeting on the accounts and people who actually convert to pipeline.
Tech as an advantage
They use automation to free their time for the work that compounds.
Optimization as a way of life
Good campaigns are continuously turned into great ones.
Modern marketer vs. with Metadata
What sets modern marketers apart.
Expert perspectives
From marketers who live it.
“There is no tech in the world that can make demand gen effective if you don’t have experimental people constantly changing ads, images, creative, and messaging based on data.”
Carlos Mario Tobon CamachoDirector of Demand Generation, Eightfold
“Your north star always has to be revenue.”
Corrina OwensChief Evangelist, Purple Cork
“Marketers really need to be Swiss army knives with expertise across many marketing disciplines to be successful.”
Josh CarterDirector of Demand Generation, Pavilion
Get the full guide.
Download the CMO’s Guide to Modern Marketing, or talk with our team about putting it into practice.