Use case
Metadata runs account-based marketing as one connected motion: define your target accounts, reach the real buying committees inside them across every channel, and measure progress in pipeline rather than clicks.
Upload an account list or build one dynamically, layer intent and contact criteria, and sync it to LinkedIn, Meta, Google, Microsoft, and Reddit at once. Account-level reporting follows each account from reached to engaged to opportunity, and tiering lets you run high-touch Tier 1 programs alongside scaled Tier 2/3 campaigns from the same interface — with your team approving every launch.
How Metadata runs ABM end to end
Target accounts, reach committees, and measure account progression, with humans approving every launch.
Account-list audiences
Upload account lists or sync ABM lists, then layer intent, firmographic, and contact criteria to reach real buying committees.
Committee-level reach
Run LinkedIn, Meta, Google, Microsoft, and Reddit campaigns against the same account list from one platform.
Account-journey reporting
Funnel reporting follows accounts from reached to engaged to opportunity, so ABM is measured in pipeline, not clicks.
Frequently asked questions
Can Metadata target specific named accounts across multiple ad platforms?
Yes. You can upload a target account list or build one dynamically, and Metadata will match and sync those accounts to LinkedIn, Facebook, Google Ads, and display. Match rates vary by platform, but the system maximizes coverage automatically.
How does Metadata report on ABM at the account level?
Metadata aggregates engagement data across all channels and maps it back to individual target accounts. You can see which accounts have been reached, their engagement depth, and their progression through the funnel — all from a single account-level dashboard.
Does Metadata support tiered ABM campaigns?
Yes. The campaign builder supports creating separate campaign tiers with different creative, budget allocations, and channel mixes. You can manage Tier 1 high-touch programs and Tier 2/3 scaled programs from the same interface.
See it on your accounts
Book a walkthrough and we'll show Metadata configured for your target account list, channels, and pipeline goals.