Automated bid optimization
The Bid Agent tunes bids continuously across channels so spend follows what actually performs.
Customer story · Zoom
How Zoom cut CPC 77% and boosted ROI 3X with Metadata's Bid Agent.
What happens when a global B2B marketing team hands repetitive ad optimization to AI? You get results like Zoom. See how Zoom used Metadata's Bid Agent to reduce cost-per-click, increase efficiency, and scale revenue-driving campaigns.
77%
Lower cost per click
3X
Return on investment
The Bid Agent
Let AI run the repetitive optimization.
Metadata's Bid Agent continuously adjusts bids and budgets across channels toward the outcomes that matter — pipeline and revenue, not vanity metrics. Zoom's team offloaded the manual, repetitive work and let the agent optimize around the clock.
More efficient spend
Cost-per-click dropped 77% as budget shifted away from underperforming placements automatically.
Revenue-driving scale
With optimization handled by AI, the team scaled revenue-driving campaigns and tripled ROI.
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See what the Bid Agent can do for your pipeline.
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