Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report

How AI is reshaping B2B marketing careers, compensation, and job security....

December 14, 2025

The New World of B2B GTM: 2026 & Beyond

This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...

Lisa Sharapata

November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship

AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...

Lisa Sharapata

The New Era of Retargeting: Best Practices for 2025 and Beyond

October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond

Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...

James Silvestri

Reddit Ads Playbook for B2B SaaS

October 14, 2025

Reddit Ads Playbook for B2B SaaS

Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...

James Silvestri

The Anti-Slop Edge: Real B2B Marketing in the Agentic Era

The Anti-Slop Edge: Real B2B Marketing in the Agentic Era

Q&A

Anthony Viviani

AI for ABM that reps actually love and converts 10-15%

AI for ABM that reps actually love and converts 10-15%

Join Trinity Nguyen, CMO at UserGems, for a practical, no BS session o...

Anthony Viviani

Product showcase: Metadata MVT/BID AGENT deep dive

Product showcase: Metadata MVT/BID AGENT deep dive

Anthony Viviani

Leading the Hybrid Team

Leading the Hybrid Team

You’re now managing humans AND agents. Different motivation, differe...

Anthony Viviani

How AI affects Customer Acquisition

How AI affects Customer Acquisition

Anthony Viviani

Closing: What the future holds

Closing: What the future holds

Anthony Viviani

Kendra & Charles – Stop Experimenting With AI. Start Making Money With Agents

Kendra & Charles – Stop Experimenting With AI. Start Making Money With Agents

Anthony Viviani

Sarah McConnell – The Shift From Automation to Agentic

Sarah McConnell – The Shift From Automation to Agentic

Anthony Viviani

Lisa Sharapata – What the Board Actually Cares About

Lisa Sharapata – What the Board Actually Cares About

Anthony Viviani

Sydney Sloan – How to Build Brand and Win in AEO

Anthony Viviani

Louise Clements – Creativity as the Engine of AI-Powered Growth

Louise Clements – Creativity as the Engine of AI-Powered Growth

Anthony Viviani

Brooke Cunningham & Natalie Scherer – From AI Experiments to Revenue Engine

Brooke Cunningham & Natalie Scherer – From AI Experiments to Revenue Engine

Anthony Viviani

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