January 18, 2023
How to Build a Paid Media Strategy in a Down Economy
Based on Silvio Perez’s DEMAND session: “Building a Paid Media Str...
Silvio Perez
January 18, 2023
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
Mark Huber
January 18, 2023
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
Mark Huber
January 17, 2023
Year in Review: Looking Back on 2022
As we wrap up our first year of Demand Gen U, we thought it’d be...
Abdallah Al-Hakim
January 10, 2023
Creatives vs. Marketers: Can’t We All Just Get Along?
The disconnect between marketers and creative teams – it’s a tale ...
Abdallah Al-Hakim
January 9, 2023
A Not-So-Boring Guide on B2B Demand Generation
Demand generation just isn’t a subset of marketing. It’s the o...
Mark Huber
January 8, 2023
ABM Measurement: The 9 Most Important Metrics to Track
So you’re up to speed on the difference between ABM and demand gen t...
Mark Huber
January 7, 2023
The Framework You Need for Successful Marketing Experimentation
If you’re a marketer, you need to be experimenting. There’s ...
Jason Widup
January 3, 2023
Learning and Growing as a Marketing Leader
It’s no secret…being a marketing leader can be hard. No matter wha...
Abdallah Al-Hakim
December 20, 2022
Changing the Narrative with Comparison Pages
No matter what industry you’re in, one thing is certain. You have di...
Abdallah Al-Hakim
December 14, 2022
Why Running Ads Natively Doesn’t Cut It for Demand Gen Marketers
Demand gen marketers have it really tough. How can they target the rig...
Mark Huber
December 13, 2022
Marketing Campaign Planning (The Good, The Bad, and The Ugly)
This year has gone super fast. It feels like just last week we were fi...
Abdallah Al-Hakim
