B2B Category Creators episode archive.
A migration-safe series index for founder and marketing leader conversations on category creation.
All episodes
Every episode in the B2B Category Creators series. All podcasts
Episode 1: Godard Abel, Manny Medina, and Mark Organ
Godard Abel (Founder, G2), Manny Medina (Founder, Outreach), and Mark Organ (Founder, Eloqua) discuss customer-defined categories, differentiation, and competition on the B2B Category Creators podcast.
Open pageEpisode 10: Kris Rudeegraap and Amitabh Sinha
Kris Rudeegraap (CEO, Sendoso) and Amitabh Sinha (CEO, Workspot) discuss day-one category focus, pitching to investors, and measuring category success on the B2B Category Creators podcast.
Open pageEpisode 11: Kyle York and Tom Wentworth
Kyle York (CEO, York IE) and Tom Wentworth (CMO, Recorded Future) discuss market models, branding, and technical founder challenges on the B2B Category Creators podcast.
Open pageEpisode 12: Sahil Mansuri and Kamal Ahluwalia
Sahil Mansuri (CEO, Bravado) and Kamal Ahluwalia (CEO, Eightfold) discuss category creation timelines, brand perception, and why startups fail on the B2B Category Creators podcast.
Open pageEpisode 13: Shawn Riegsecker and Robb Henshaw
Shawn Riegsecker (CEO, Centro) and Robb Henshaw (CMO, Cameyo) discuss category creation frameworks, customer primacy, and leadership quality on the B2B Category Creators podcast.
Open pageEpisode 14: Brendan Kamm and David Cherrie
Brendan Kamm (CEO, Thnks) and David Cherrie (CEO, Arcade) discuss customer feedback, internal metrics, and using your own product on the B2B Category Creators podcast.
Open pageEpisode 15: Alex Collmer and Melissa Wong
Alex Collmer (CEO, VidMob) and Melissa Wong (CEO, Retail Zipline) discuss embracing mistakes, first hires, and risk-averse entrepreneurship on the B2B Category Creators podcast.
Open pageEpisode 16: Daniel Barber and Andy Raskin
Daniel Barber (CEO, DataGrail) and Andy Raskin (Strategic Narrative Consultant) discuss storytelling, solution-focused positioning, and team alignment on the B2B Category Creators podcast.
Open pageEpisode 17: Todd Olson and Andrew Waitman
Todd Olson (CEO, Pendo) and Andrew Waitman (CEO, Assent Compliance) discuss TAM calculation, engineering investment, and content strategy on the B2B Category Creators podcast.
Open pageEpisode 18: Kyle Lacy and Max Altschuler
Kyle Lacy (CMO, Lessonly) and Max Altschuler (VP Sales Engagement, Outreach) discuss category naming, analyst relationships, and job title growth as validation on the B2B Category Creators podcast.
Open pageEpisode 19: Paul Sebastien and Dan Frohnen
Paul Sebastien (CMO, Offensive Security) and Dan Frohnen (CMO, Upkeep) discuss word-of-mouth marketing, startup playbooks, and competitive dynamics on the B2B Category Creators podcast.
Open pageEpisode 2: Ilya Volodarsky and Nicolas Vandenberghe
Ilya Volodarsky (President, Segment) and Nicolas Vandenberghe (CEO, Chili Piper) discuss CDP creation, category naming, and infusing humanity into business on the B2B Category Creators podcast.
Open pageEpisode 20: Macario Namie and Bryan Goodwin
Macario Namie (CMO, ASAPP) and Bryan Goodwin (President, TorchPro) discuss customer research, thought leadership, and fundraising realities on the B2B Category Creators podcast.
Open pageEpisode 21: Shari Johnston, Lauren Goldstein, and Cristina Saunders
The founding members of Women in Revenue discuss community-driven talent acquisition, inclusive hiring practices, and employee engagement on the B2B Category Creators podcast.
Open pageEpisode 22: Sydney Sloan and Latane Conant
Sydney Sloan (CMO, SalesLoft) and Latane Conant (CMO, 6Sense) discuss review sites, customer experience obsession, and sales-marketing KPI alignment on the B2B Category Creators podcast.
Open pageEpisode 23: Rhonda Walker and Doug Camplejohn
Rhonda Walker (CMO, ITRenew) and Doug Camplejohn (CEO, Airspeed) discuss market research, innovation, and balancing aspirational vs transactional thinking on the B2B Category Creators podcast.
Open pageEpisode 24: Mike Zani and Allyson Havener
Mike Zani (CEO, The Predictive Index) and Allyson Havener (VP Marketing, TrustRadius) discuss category creation as branding, customer advocacy, and organizational culture on the B2B Category Creators podcast.
Open pageEpisode 25: Rami Essaid and Melanie Fellay
Rami Essaid (CEO, Finmark) and Melanie Fellay (CEO, Spekit) discuss VP Marketing hiring, review sites, and early SEO investment on the B2B Category Creators podcast.
Open pageEpisode 26: Alex Poulos and Meagen Eisenberg
Alex Poulos (VP Marketing, Securiti) and Meagen Eisenberg (CMO, TripActions) discuss value propositions, content quality, and separate domain strategy on the B2B Category Creators podcast.
Open pageEpisode 27: David Spitz and Armando Biondi
David Spitz (CMO, Egnyte) and Armando Biondi (CEO, Breadcrumbs.io) discuss team composition, product innovation, and category creation strategy on the B2B Category Creators podcast.
Open pageEpisode 28: Lars Nilsson and Mikita Mikado
Lars Nilsson (VP Sales Dev, Snowflake) and Mikita Mikado (CEO, PandaDoc) discuss team alignment, customer-centric development, and support networks on the B2B Category Creators podcast.
Open pageEpisode 29: Jascha Kaykas-Wolff and Erich Ziegler
Jascha Kaykas-Wolff (President, Lytics) and Erich Ziegler (CMO, CircleCI) discuss vision, data-driven decisions, and analyst relationship building on the B2B Category Creators podcast.
Open pageEpisode 3: Dave Gerhardt and Guillaume Cabane
Dave Gerhardt (Founder, DGMG) and Guillaume Cabane (Growth Advisor) discuss conversational marketing, brand-data synergy, and audience-first strategy on the B2B Category Creators podcast.
Open pageEpisode 30: Kevin Maney
Kevin Maney, author of Play Bigger and Partner at Category Design Advisors, discusses category creation fundamentals, the 6-10 concept, and first-mover myths on the B2B Category Creators podcast.
Open pageEpisode 31: Jack Mardack and Mariano Suarez-Battan
Jack Mardack (Cofounder, Oyster) and Mariano Suarez-Battan (CEO, Mural) discuss content strategy, strategic narratives, and persona-based use cases on the B2B Category Creators podcast.
Open pageEpisode 32: Garin Hess and Lars Gronnegaard
Garin Hess (CEO, Consensus) and Lars Gronnegaard (CEO, Dreamdata) discuss competition in category creation, compounding effects, and analyst relationships on the B2B Category Creators podcast.
Open pageEpisode 33: Edward Chiu and Dominique Levin
Edward Chiu (CEO, Catalyst Software) and Dominique Levin (CEO, Winning by Design) discuss community building, go-to-market engineering, and brand positioning on the B2B Category Creators podcast.
Open pageEpisode 34: Vinay Bhagat and Jeff Ernst
Vinay Bhagat (CEO, TrustRadius) and Jeff Ernst (CEO, SlapFive) discuss fundraising, customer feedback, and educational content for category creation on the B2B Category Creators podcast.
Open pageEpisode 35: Anna Fisher and Garrett Mehrguth
Anna Fisher (CMO, Spiff) and Garrett Mehrguth (CEO, Directive) discuss SQL-focused marketing, review site strategy, and analyst relationships on the B2B Category Creators podcast.
Open pageEpisode 36: Wayne McCulloch and Howard Ting
Wayne McCulloch (CCO, WalkMe) and Howard Ting (CEO, Cyberhaven) discuss anchoring categories, leadership humility, and long-term strategy on the B2B Category Creators podcast.
Open pageEpisode 37: Josh Lowman
Josh Lowman, Founder of Gold Front, discusses category creator archetypes, strategic narratives, and the intersection of brand promise and innovation on the B2B Category Creators podcast.
Open pageEpisode 4: David Cancel and Henry Schuck
David Cancel (CEO, Drift) and Henry Schuck (CEO, ZoomInfo) discuss category creation, entrepreneurial mindset, and operational excellence on the B2B Category Creators podcast.
Open pageEpisode 5: Elissa Fink and Udi Ledergor
Elissa Fink (former CMO, Tableau) and Udi Ledergor (CMO, Gong) discuss business analytics, revenue intelligence, and category creation lessons on the B2B Category Creators podcast.
Open pageEpisode 6: Nick Mehta, Mike Volpe, and Michel Feaster
Nick Mehta (CEO, Gainsight), Mike Volpe (former CMO, HubSpot), and Michel Feaster (CEO, Usermind) discuss market validation, evangelism, and customer success as a category on the B2B Category Creators podcast.
Open pageEpisode 7: Dee Anna McPherson and Joe Chernov
Dee Anna McPherson (CMO, Invoca) and Joe Chernov (CMO, Pendo) discuss community-led growth, analyst relations tactics, and lessons from failed category creation initiatives on the B2B Category Creators podcast.
Open pageEpisode 8: Mickey Alon and James McDermott
Mickey Alon (CTO, Gainsight PX) and James McDermott (CEO, Lytics) discuss category disruption vs creation, company longevity, and investor relations on the B2B Category Creators podcast.
Open pageEpisode 9: Dan O'Connell and Keith Messick
Dan O'Connell (CRO, Dialpad) and Keith Messick (SVP Marketing, LaunchDarkly) discuss startup risk-taking, VC advice, and forecasting on the B2B Category Creators podcast.
Open page