Podcast episodes and series for B2B marketers.

Adjusting and Refocusing Your Marketing Strategy

Demand Gen U podcast on how to adjust and refocus your marketing strategy when plans get disrupted by new priorities.

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Adam Goyette Explains Why The B2B Playbook is Broken

Demand Gen U podcast with Adam Goyette, Founder of Curdis, on why the traditional B2B marketing playbook no longer works.

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Building a Successful B2B Community

Demand Gen U podcast with Jason Widup and Katie Ray on how to build and grow a thriving B2B community.

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Building Your 2023 Marketing Plan

Demand Gen U podcast with Mark Huber and Jason Widup on practical approaches to annual marketing planning for B2B teams.

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Category Creation: How to Build a Movement

Demand Gen U podcast featuring Sydney Sloan, Nick Mehta, and Mike Volpe on category creation strategies for B2B companies.

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Changing the Narrative with Comparison Pages

Demand Gen U podcast with Jason Widup and Mark Huber on using comparison pages to differentiate in competitive B2B markets.

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Creatives vs. Marketers: Can't We All Just Get Along?

Demand Gen U podcast with Algert Sula on bridging the gap between creative and marketing teams in B2B.

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Experiment vs. Channel: Striking the Right Balance for Your Pipeline

Demand Gen U podcast episode on balancing experimentation with channel strategy to optimize your B2B pipeline.

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Going Behind the Scenes of Creating a Category

Demand Gen U podcast with Mark Huber and Jason Widup on the behind-the-scenes reality of B2B category creation.

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How Chili Piper Made the Jump From Lead Gen to Demand Gen

Demand Gen U podcast with Kaylee Edmondson on how Chili Piper transitioned from lead generation to demand generation strategy.

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Internal Marketing Is Just as Important as External Marketing

Why internal marketing matters as much as external campaigns. Learn how to turn every employee into a brand ambassador with weekly show-and-tells, Loom videos, and cross-team alignment.

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How to Create Laser-Focused Audiences for Your Campaigns

Demand Gen U podcast on audience targeting strategies, tools, and data layering approaches for B2B campaign success.

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The Last Class of Demand Gen U... for Now

The 64th and final episode of Demand Gen U podcast, recorded live in Chicago as a farewell to the series.

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Learning and Growing as a Marketing Leader

Demand Gen U podcast with Mark Huber and Jason Widup on the challenges of growing as a marketing leader in B2B.

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Lessons From an Account Executive Running His Own Ad Campaigns

Demand Gen U podcast episode featuring lessons learned from an account executive who took on running his own ad campaigns.

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Maximizing Demand Gen: Small Team, Smarter Tech, Bigger Results

Demand Gen U podcast episode on how small marketing teams can maximize demand generation results with smarter technology and strategy.

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How We Ran a No-Meeting Experiment and Got More Done

A marketing team eliminates meetings to work more efficiently. Learn how asynchronous communication with Loom and Asana helped the team get more done with less interruption.

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Prioritizing Customer Retention as a Marketing Team

Demand Gen U podcast on how B2B marketing teams can shift focus from pure acquisition to customer retention strategies.

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Recession-Proof Messaging in a Down Economy

Demand Gen U podcast episode on recession-proof messaging strategies for B2B marketers navigating a down economy.

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Standing Up PLG at Metadata

Demand Gen U podcast on how Metadata implemented a product-led growth strategy and launched their first PLG product.

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Turning Sales Objections Into Marketing Content

Demand Gen U podcast on how to transform recurring sales objections into high-intent marketing content that addresses buyer concerns.

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Year in Review: Looking Back on 2022

Demand Gen U podcast with Mark Huber and Jason Widup reflecting on Metadata marketing performance and lessons from 2022.

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