In a world where predictive marketing is getting more technical by the second, you need to get savvy with implementing B2B demand generation. You understand the need to Start at the Top of the Funnel (TOFL) and to identify buyer intent, but you’re not quite sure how something called “air cover” fits into the account-based […]
Account-based marketing (ABM) is rapidly changing the way marketing and sales departments communicate, personalize content, and target ads. Are your tools aligned with your ABM strategy in order to take best advantage?
Account-Based Marketing (ABM) represents a new model for B2B lead generation. Even though it’s three unwieldy words, the solution to Account-Based Marketing is pretty simple: Account-Based Marketing brings specific, individualized content and highly relevant messaging to targeted customer accounts. The three core principles of ABM are illustrated below. But let’s focus on the first principle: […]
Lead generation and account-based marketing (ABM) best practices help you drive more targeted leads and bring in more business. One of the best ways to learn about account-based targeting is through an acronym, and Top of the Funnel Leads (TOFL) can cause a smart marketer to roll, errr, Trip on the Floor Laughing (TOFL).
We are on the cusp of the next cultural and technological revolution as predictive marketing evolves, and machine learning becomes the future of marketing. But are machines in the forecast for the future of account-based targeting?
6 months ago I was arriving in San Francisco, finishing the Praxis bootcamp, and starting my apprenticeship at Metadata. Now I’ve changed positions in the company, finished the program, and I feel (almost) at home in SF. It’s been a crazy and fun ride. At the same time that I’m happy with my evolution, I […]
Machine learning improves account targeting and the future of marketing depends on the machines stepping up their game. But before we ask the machines to work too hard for us humans, it’s important to note that machine learning is a particular approach to artificial intelligence, and that it doesn’t encompass all of AI. When you […]