When you’re building a legacy with your business, you learn how to ask the right questions, like why is machine learning the future of marketing and how does machine learning improve account targeting?
It’s almost 2018 and the term “machine learning” is getting tossed around like confetti at a marketing convention. You may roll your eyes, but after reading this article, you won’t blame us for using “machine learning” to improve account-based targeting.
If you’re like most B2B marketers, you’re finding that account-based targeting has too many moving parts. You probably use one vendor to manage your buyer insights and another to manage third party data. You didn’t even start your B2B demand generation program yet and you still need yet another vendor to manage your email and […]
At the beginning of my intern search, I started out in seek of a corporate internship at a large enterprise – where I would be placed with other interns and tasked with guided work. During my search, my aunt referred me to Gil, the CEO of metadata.io, due to my interest in marketing. I jumped […]
Imagine you’ve engineered a successful lead acquisition campaign. Maybe it was through Adwords. Maybe you targeted look-a-like audiences in Facebook. Or perhaps you managed to tame the beast that is Linkedin Self-Service ads. But you’re feeling good. Lots of leads, all under your target CPL. There’s just one problem. Your new leads won’t give your […]
Account Based Marketing is the hottest buzzword in B2B Marketing this year. Unfortunately there isn’t a consensus on the definition. I like to generally define ABM as only focusing on your most promising leads. Through my many years of practicing B2B Marketing, I’ve cultivated a unique formula for running ABM. It starts with filtering only […]
Why are some executives ditching online advertising for traditional print, radio and TV? According to Eric Kavanagh, it’s because metadata like clicks to a website are often deceptive or incorrect. He cites problems with click-bots and click-farms. I recently participated in a panel discussion with Eric Kavanagh on metadata. No, not metadata our company. The […]
This is part 2 of Salesforce’s CRM Bootcamp for startups. It was lead by our friends Greg Poirier and Jon McGinley of Cloudkettle. See the original here. Shoot us an email if you have any questions. 0:00:04 Greg Poirier: So, now we are gonna talk about qualifying and working leads. Jon’s already talked a lot about […]
Startup founders are in a constant race against the clock. We’re always trying to do more with less time. Sprinting to beat the sun before it sets. This marathon has given rise to something called productivity porn. You’ll see it with the likes of David Allen of Getting Things Done. Or perhaps you’ve tuned into […]
If you work in B2B Marketing or Sales, you know how long and convoluted the B2B purchase cycle can be for prospective customers. It’s understandable though. With million dollar budgets at stake, it’s not unusual for buyers to spend months anonymously window-shopping for the perfect solution. To get some clarity on these long-winding purchase trends, […]