In a previous post, we talked about what multivariate testing is, and how it helps with selling. To review, this sophisticated marketing science gives you more insight into what’s going to work best to attract customers and grow your business. That’s a big help when you want to make sure that your company continues to […]
On May 25th of 2018, the General Data Protection Regulation (GDPR) will completely reshape how marketers gather, use, and manage the personal data of their European customers and subscribers. With fines ranging up to €20 million or 4% of worldwide annual revenue (whichever is higher), the E.U. couldn’t be more clear about enforcing GDPR compliance.
Here at Metadata, you’ll hear us refer to multivariate testing a lot. Why do companies use multivariate testing, and how does it enhance your marketing processes and results? To understand how you can get the most out of a marketing plan, you should know how multivariate testing works, and what it can do for your […]
Account-based marketing (ABM) is rapidly changing the way marketing departments communicate, personalize content, and target ads. Knowi, who provides a business intelligence platform for the enterprise, wanted to take advantage of these advancements and align their tools with their ABM strategy.